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Classified Ads

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Classified Ads Software

Overview
The Classified Ads software publishes classifieds and other information in a Web friendly, efficient way without technical expertise. Simply name the portlet and add your categories to have a turn-key information management system.

Ads can be viewed quickly using searches or by simply browsing categories. Links to ads can be featured in appropriate areas throughout the site.

Your site's audience can submit listings online for administrative review, edit and publication. Authorized users can self-publish ads in real-time.

Interested in generating revenue? Advertising can be targeted to specific pages and categories using the Ad Server. Charge for self-publishing accounts. With the Site Submission Payments portlet, you can even collect ad fees online.


Benefits
Portal software return on investment is maximized by minimizing content management and site operations costs while increasing revenues.
  • Professionally publishes large numbers of ads quickly and easily
  • Full-featured and ready to go today - right "off-the-shelf"
  • Low Total Cost of Ownership - Low start up & training costs with continuing low operating costs
  • Distributed and automated ad management saves time and money by minimizing site administrative labor
  • Increases site traffic, audience participation and value to users

Features
The Classified Ads software provides flexible, easy-to-use content management focused on minimizing administrator involvement and cost.

  • An ad features a large text area along with a graphic and contact information
  • Sellers can specify contact information display, including 'email only' anonymity
  • Ads can be submitted by the site's audience for administrative review and approval
  • Ads can be self-published and maintained by authorized users in real-time
  • Links to ads can be featured in appropriate areas throughout the site
  • Expired ads are automatically removed from the site
  • Schedule the activation/display date of a listing
  • Provide an RSS feed of the latest listings
  • Includes a "Sellers Page" of items from a specific seller
  • Buyers can select their favorite categories for quick browsing from their "My Portal" page using the Personalization portlet
  • Listings can be rated and reviewed by your audience with the Ratings and Reviews portlet
  • Restrict viewing to authorized users only using the Subscription/Users Content Viewing portlet
  • With User Web Pages, ads can become a part of a user's comprehensive "mini-website"
For more detailed feature descriptions please contact us.

Revenue Opportunities
The Classified Ads software can generate a number of revenue streams.
  • Sell Sponsorships that prominently feature the sponsor on all the portlet's page headers
  • Sell targeted advertising by page location and by category using the Ad Server
  • Automated email alerts before expiration stimulate renewal rates
  • Charge for self-publishing accounts to manage ads in real-time
  • Charge for submitting ads using the Site Submission Payments portlet
  • Restrict viewing of ads to paid subscribers

Screen Shots
  • Classified Ads Main Page
  • Classified Ads Search Return Page
  • Classified Ads Listing Page
  • Contact us to find out more about the versatility of the Classified Ads and other DynaPortal content management and e-business software.


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