Portal Software That's Simply Powerful
Portal Software That's Simply Powerful
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Ad Server

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Ad Server Software

Overview
The Ad Server software provides an easy and efficient way to manage online advertising contracts without technical expertise. The Ad Server displays targeted graphic banners, rich media (Flash), text, and javascript ads.

Ads can easily be displayed in any location (slot) on any page. DynaPortal's Ad Server integration with other portlets also enables ads to be targeted by dynamic category.

Ads are scheduled throughout the Web site based on advertiser contract. Both administrators and authorized advertisers can view contract statistics in real-time.

Optionally, advertising can also be displayed on satellite Web sites associated with the portal using the DynaBiz™ software.


Benefits
Portal software return on investment is maximized by minimizing advertising administration and site operations costs while increasing revenues
  • Professionally serves targeted ads quickly and easily
  • Full-featured and ready to go today - right "off-the-shelf"
  • Low Total Cost of Ownership - Low start up and training costs with continuing low operating costs
  • Automated ad management minimizes administrative labor
  • A versatile ad management system that accommodates a wide variety of advertising business models

Features
The Ad Server software provides flexible, easy-to-use online advertising management focused on minimizing administrator involvement and cost. Ads are dynamically served throughout the site based on the contract specifications.

Versatile, Dynamic Ad Placement

  • Ads can be a graphic banners, rich media (Flash), javascript or text
  • Create an unlimited number of site and page ad slots
  • Place ad slot tags anywhere on a site page
  • Integrated with dynamic categories from other portlets
  • Rotate any number of ads per slot
Ad Administration and Sales Contract Management
  • Contracts may be based on date, number of impressions, or click-throughs
  • Automatic display based on scheduled start date
  • Expired ads are automatically removed from the site
  • Contracts are automatically archived
  • Impression and click-through tracking
  • Authorized advertisers can view contract statistics in real-time
  • Associates a salesperson to a contract
  • Default ads are randomly displayed on slots without active contracts
  • A variety of online reports for Administrators
Please contact us for a demonstration.

Revenue Opportunities
The Ad Server software generates a number of revenue streams.
  • Sell targeted advertising by display location (slot on a page)
  • Sell targeted advertising by category of content
  • Automated email alerts before expiration prompt renewals
  • Easily incorporate affiliate or third party ad programs
  • Charge for conducting "behind the banner ad" advertising campaigns and web services
  • Link ads directly to e-Commerce enabled order pages
  • Serve ads on satellite DynaBiz™ sites

Screen Shots
  • Add Banner Contract (Admin screen)
  • Banner Contract Activity Report
  • Contract Detail Report
  • Contact us to find out more about the versatility of the Ad Server or other DynaPortal advertising and promotional software.


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