DynaPortal Web Software Benefits For Media Portals and Communities

Quickly Secure and Grow Market Share

DynaPortal delivers the means to quickly build, grow, and maintain market share by producing a professional, comprehensive, and compelling Web information and Web services resource.

Over 50 Integrated Applications for Managing Content, Membership, Advertising, and Commerce

Feature for feature, DynaPortal leads the industry in providing niche portal operators the functionality that users have come to expect from the major portals - in a single integrated, affordable product.

Builds "Community" Among Your Site's Users

DynaPortal quickly builds online customer and community relationships by providing a variety of interactive portlets and by allowing information and services to be targeted to a particular topic, channel, or interest

Promotes a Strong Brand Identity

DynaPortal establishes and maintains consistent standards for the site's "look and feel", content presentation, and overall operation.

Organizes and Presents Information in a Web Friendly Way

Through its use of structured categories, powerful searches, and the featuring of content on appropriate areas of the site, DynaPortal lets site users find information quickly and easily.

Promotes Active Participation By Your Site's Users

DynaPortal invites user participation by providing a multitude of interactive opportunities and by enabling self expression through user self-publishing.

Low Total Cost of Ownership

DynaPortal provides a strong return on investment (ROI) by offering a low initial capital outlay, by minimizing ongoing operating costs, and by maximizing revenue opportunities.

Affordable Licensing Costs

License fees are a fraction of the major portal brands. Additionally, license only the portlets you need - either by purchase or by monthly lease with our application service provider (ASP) program.

Rapid Startup Time

A turnkey, off-the-shelf solution that allows sites to launch in days, rather than weeks or even months of custom development time.

Easy to Learn - Minimizes Site Administrator Training

Managing a site is as easy as filling out simple forms and clicking on options - without technical skills. With a consistent interface across all the portlets, to learn one is to practically learn them all.

Low Cost, Reliable Systems Platform

DynaPortal operates on Macromedia's ColdFusion application server and Microsoft's SQL Server Database - both proven industry leaders for powering affordable, reliable e-business portals.

Easy-To-Use Distributed Content Management

Content can be submitted by site users for quick review, edit and publication. Registered users can be authorized to self-publish content in real-time.

Low Ongoing Systems Operations Costs

Technology costs are minimized with affordable annual software maintenance subscriptions coupled with eliminating the need to permanently employ expensive systems and database administrators

Generates Multiple Revenue Streams

DynaPortal provides numerous revenue opportunities via advertising, web services, and commerce that add up to a virtual "river" of revenue streams - resulting in a profitable e-business opportunity

Channel Sponsorships

A sponsor can be prominently featured in all major areas and topics/channels throughout the site, quickly and easily.

Targeted Advertising with Metrics

Targeted advertising on niche portals has proven to be much more effective than on the national sites. The Ad Server portlet targets graphics and messages to specific areas of site content - pages, topics, channels, and even categories - providing advertisers with real-time feedback on ad exposure and click-thrus.

Self-Publishing Accounts

The majority of DynaPortal's content portlets have self-publishing capabilities that site operators can charge for on a portlet-by-portlet basis.

Site Content Submission Payments

DynaPortal's Site Submission Payments portlet provides online transaction processing capabilities. Charge users for posting jobs, classified ads, coupons, etc. - or even for site membership.

Affiliate Link Programs

The Links Directory can be employed to manage affiliate links programs. Using Content Highlighting, links and their categories can be featured in appropriate areas throughout the site. The Ad Server can also be used target affiliate ads.

Subscription Content

Content may be password restricted by portlet, topic or channel for viewing by paid subscribers only

Web Services

Portal operators can charge for providing web services such as opt-in email lists, email accounts, moderating chat or forums, private content areas, etc.

DynaBiz™ Microsites

With DynaBiz, a DynaPortal site can even host client administered "satellite" sites. These sites can offer co-branded advertising and bring about other revenue generating opportunities.

Flexible, Scaleable, and Portable

Flexibility in Both Site Design and Systems Operation

Web page designers can quickly and easily produce unique site designs. Programmers can tailor the systems code to your unique e-business processes.

Scaleable In Content and Site Traffic Volumes

The modular design allows sites to add new portlets without major development projects, with each portlet capable of handling large numbers of listings. The robust platform can scale to handle increased niche portal site traffic levels.

Multiple Hosting Options

Hosting can be at your facility, on our servers, or out-sourced to other approved commercial hosting locations.